Installation, south-west view, 2022.
West wall: ‘Warmer’ advertising campaign test shoot, 1:26 Neural-network loop, 2022.
Foreground: Satin bedspread, Polyester, dye sublimation, content aware deletion, 2022.
Foreground: Satin bedspread, Polyester, dye sublimation, content aware deletion, 2022.
Four original black and white negatives for advertising campaign
Cellulosic film negative, photographic opaque, machine learning model, content aware deletion, 2022.
Cellulosic film negative, photographic opaque, machine learning model, content aware deletion, 2022.
Six original colour transparencies for advertising campaign
Dye coupler transparencies, retouching dyes, machine learning model, 2022.
Dye coupler transparencies, retouching dyes, machine learning model, 2022.
Installation, west view, 2022. Center: Satin bedspread, Polyester, dye sublimation, content aware deletion, 2022.
Foreground: ‘Transformer Model No. 3’ typeface specimen, 2022.
Foreground: ‘Transformer Model No. 3’ typeface specimen, 2022.
CMYK separations for point of sale display stands
Transparency film, pigment ink, machine learning models.
Transparency film, pigment ink, machine learning models.
Installation, south-east view, 2022.
As an intersectional conversation between my mother and me about our respective experiences within the commercial arts industries of the 1960s–70s and 2000s–2020s, the archive combined research and experimentation with the growing number of AI and machine learning apps with advertising imagery from my mother’s working era.
The resulting dystopic collection centred around a fictional ad campaign, reflective of personal experience and my mother’s stories of sexism at work. These simulated workplace byproducts speculated on the growing concerns surrounding the mass uptake of generative AI and its problematic speed, biases and manipulative nature.